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About JDI

We’re part of a community that celebrates the pursuit and mastery of strength, in all its forms. Our aim is to be an impetus for those who set out to join this community, connecting the average with the elite competitors.
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We share something instinctual and familiar – the drive to be strong and capable of defeating any obstacle that stands in our way. With this comes a fulfillment only possible by the dedication and pursuit of this craft of strength.

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JDI Articles

Featured in top strength and finess publications, here are our thoughts.

“Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.” – Paulo Coelho

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Embracing The B-Squad

Old crabby coaches like me like to bitch and moan about the way things used to be. We had more respect when we were starting out and we knew our place and I think the sky was bluer. The biggest change social media caused in......