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About JDI

We’re part of a community that celebrates the pursuit and mastery of strength, in all its forms. Our aim is to be an impetus for those who set out to join this community, connecting the average with the elite competitors.
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We share something instinctual and familiar – the drive to be strong and capable of defeating any obstacle that stands in our way. With this comes a fulfillment only possible by the dedication and pursuit of this craft of strength.

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JDI Articles

Featured in top strength and finess publications, here are our thoughts.

“Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.” – Paulo Coelho

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It’s Too Easy To Eat – NOT A Nutrition Article

It’s too easy to eat… Or maybe it was: It’s too easy to find food…. I can’t remember…. I heard the phrase from a podcast host a few months ago during a particularly manic phase of mine where I tried to listen to as many......

The Current State Of Fitness Motivation

Look at your phone and you’ll find ten people you follow who all write twenty lines of caption for every single Instagram post. Then there’s the dramatic picture or video with all the plays on lighting designed to invoke some kind of emotion in you.......