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About JDI

We’re part of a community that celebrates the pursuit and mastery of strength, in all its forms. Our aim is to be an impetus for those who set out to join this community, connecting the average with the elite competitors.
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We share something instinctual and familiar – the drive to be strong and capable of defeating any obstacle that stands in our way. With this comes a fulfillment only possible by the dedication and pursuit of this craft of strength.

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JDI Articles

Featured in top strength and finess publications, here are our thoughts.

“Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.” – Paulo Coelho

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What My Own Training Looks Like Now | JDI Journal 2

“This month I show something pretty personal – my own training. This installment shows how I’m trying to direct my focus on my training and the struggle to do so. It also includes the coaching and help of some good friends in weightlifting and physical......

Stop And Think Before You Call Yourself A Coach

Imagine you’re watching a large group exercise class where everyone is lifting barbells and jumping all around. As each person finishes up the workout, they find whoever is still working and immediately start cheering for them. Eventually there’s only one person left and everyone surrounds......